These are the questions we hear most from Mississauga owners before a website or brand project, with short answers above and some extra context below. If yours isn't here, call, text or email us and ask it directly.
Frequently asked questions
How much does a website cost?
Standalone sites are quoted after a free consultation, based on page count, writing and any migration. Monthly Trades.Agency plans start at $1,999 a month, or $1,499 billed annually; Elite includes 50% off website design packages and Enterprise includes a free build. Ontario clients add 13% HST.
Am I locked into a contract?
No. Monthly plans are month-to-month and can be cancelled with 30 days' notice. Annual billing is optional and lowers the monthly rate.
How long does a project take?
A focused new website usually takes four to eight weeks, a rebuild with migration six to ten, and a brand identity around six weeks before roll-out. The biggest variable is how quickly photos and approvals come back.
Who owns the website, domain and logo?
You do. The domain should be registered to your company, the hosting account should be in your name, and you receive every file. If you leave, everything goes with you.
We tried an agency before and it went badly. Why would this be different?
Common complaints are vague scopes, junior staff, no reporting and locked accounts. We write the scope down, a senior strategist leads the work, we count calls and texts from day one, and you own every account. Ask us to show how each of those is handled before you sign.
Can you promise more calls or a first-page ranking?
No, and you should be wary of anyone who does. We commit to a written scope, careful work and honest measurement against your own baseline.
Do you write the website copy?
Yes. We interview you and, where possible, your dispatcher or lead technician, then write in plain language. You approve every page.
Do I need new photos?
Real photos of your crew, vehicles and finished work beat stock images. Good daylight phone photos usually work, and we send a shot list so you know what to capture.
Will a new site hurt my Google rankings?
Not if it is migrated carefully. We inventory the old site, redirect every useful address and monitor visits for weeks after launch.
How will I know whether it is working?
You get a short monthly report showing calls, texts and emails started from the site, the contact rate per 100 visits, site health and what we changed.
Do you install or repair anything?
No. We are a marketing, design and consulting service, not a contractor. We never install, repair or service equipment or buildings.
Do you only work with companies located in Mississauga?
We work with any service business whose customers are in Mississauga, wherever its yard or office is. Many clients also serve Etobicoke, Brampton, Oakville or Milton.
Is my website required to be accessible?
In Ontario, the AODA requires public websites of businesses and non-profits with 50 or more employees to meet WCAG 2.0 Level AA, with some exceptions. We build to accessible standards for every client, but we don't give compliance advice; confirm your obligations with the Province.
Cost and contracts
Cost questions come first for almost everyone, and fairly so. The short version: monthly plans follow the published Trades.Agency prices, standalone projects are quoted on scope, and nothing is billed until you have agreed a written scope.
The pricing page shows each plan, what it includes, a worked example of plan versus one-off, and the factors that push a project's cost up or down. Read it with your own average job value in mind. If a project can't plausibly pay for itself from the extra work it brings, it is the wrong project for now.
Ownership and past agency trouble
The most damaging thing an agency can do is keep control of your domain or hosting. If an earlier provider registered your domain in their name, getting it transferred to your company is the first thing to fix, before any redesign.
Before signing with anyone, ask these five questions:
- Whose name will the domain and hosting account be in?
- Will I receive the design files and logo files at the end?
- Who exactly will work on my project, and will I speak to them?
- How will we measure whether the site works?
- What happens, and what do I keep, if I cancel?
We answer all five in writing in every scope. More on how we work is on the about page.
Timelines and your part of the work
Most delays come from waiting on material, not from design. You can keep a project on schedule by:
- naming one person at your company to approve pages
- sending photos early, even rough ones
- gathering licence numbers, warranty terms and insurance details before the writing starts
- answering review requests within two working days
A typical new website runs four to eight weeks; a rebuild runs longer because of the migration work that protects your existing traffic.
Results and reporting
Our case studies are results from our HVAC work, presented on the results page with links to each live site. They show the method working, but they don't predict your numbers.
For your own project, measurement starts on day one. We agree a baseline from your current site or phone records, then report monthly on calls, texts and emails per 100 visits. If those numbers don't move, we change the plan rather than explain it away.
Brand, names and photos
Brand questions tend to come up later in a conversation, but they shape the website more than most owners expect. If you are thinking about a new name or logo, decide that before the site is built; changing a brand after launch means redoing photos, page headers, your Google profile and every piece of printed material.
Three questions help decide whether you need brand work at all:
- Do customers ever confuse you with another company?
- Does your logo still read clearly on a van photographed from across the street?
- Does your name still describe what you sell and where you work?
If the answer to all three is comfortable, keep what you have and spend the budget on the website. If not, our brand identity service and the rebrand guide explain the options, from a light refresh to a full rename.
Photos are the other common question. Customers in Mississauga see a lot of service-company websites, and stock images of models in clean overalls are easy to spot. Your own photos of real crews, vans and finished jobs, even taken on a phone, do more for trust than any design choice.
Positioning
Mississauga.Agency is a website and brand service within the Sedighi.ca and SAZ.ca group, led by Ali Sedighi, MBA. We are not a contractor and never install, repair or service anything. Our services overview explains each of the five things we do.