Website rebuilds that keep the calls the old site was earning

Who this suits

This service is for Mississauga service businesses whose website is at least a few years old and still produces work. Typical triggers:

• the site is built on a theme or plug-in nobody updates any more
• you can't change a price or a photo without paying someone
• it fails on phones, or the security warnings have started
• you have changed services, merged with another company or rebranded
• you want to add pages for new areas such as Churchill Meadows or Lakeview, and the old structure has no room

If your site brings nothing at all, a new website is simpler and cheaper, because there is nothing to protect.

What's included

Inventory before design

• A crawl of every page, image and file on the current domain
• A list of pages that receive visits or have links from other websites
• A record of domain settings: email records, verification codes, tracking numbers and anything else tied to the address
• Interviews about which pages your office actually sends people to

Decisions, page by page

Each old page gets one of three labels: keep and improve, merge into a better page, or retire. A retired page still gets a redirect to the closest useful page, so old bookmarks and links land somewhere sensible.

The new site

• New structure, copy and design, following the same approach as our website design service
• Content worth keeping carried over and rewritten, never pasted blindly
• A redirect map from every old address to its new home
• Page titles and descriptions rewritten, with care not to discard terms that were already working

Launch and the weeks after

• Launch during a quiet period, never on a Friday afternoon
• Checks for broken links, missing redirects and errors in the first days
• A comparison of visits and calls against the old baseline for eight weeks

Timeline

How results are measured

Success in a rebuild has two parts: nothing important was lost, and the new site converts better. We track both.

For protection, we compare visits to the pages that mattered on the old site with their replacements, and we watch for error pages that real visitors hit. For improvement, we compare contact actions per 100 visits before and after.

A worked example: suppose the old site had 1,200 visits a month and produced 24 calls, a 2% rate. If the rebuild holds traffic steady and lifts that rate to 3%, you get 36 calls. At a 40% close rate and a $900 average job, those 12 extra calls are worth roughly $4,300 a month in sales. If traffic falls by a third in the switch, though, that gain disappears, which is why the inventory work matters.

Mistakes to avoid

1. Deleting old pages because they look dated. Improve or redirect them instead.
2. Changing the domain at the same time as the design. Do one change at a time when you can; if you must do both, plan the redirects twice as carefully.
3. Forgetting email. Moving a domain without copying its email records can stop your office inbox overnight.
4. Launching without a baseline. If you didn't measure the old site, you can't prove the new one is better.
5. Rebranding mid-project. Settle the brand first, then rebuild.

Our case study for BoilerPart.ca, with 2,000+ programmatic pages and 180% organic traffic growth, shows why structure matters at scale. It is a result from our HVAC work, not a promise for your site, and the results page explains what transfers. For costs, see pricing.