Pricing: monthly plans, website builds and what drives the cost

The monthly plans

These are the current Trades.Agency plans. Prices are in Canadian dollars; in Ontario, add 13% HST.

What each tier means for a website or brand project:

• Growth is the core marketing plan for an established trades company. The website build is priced separately.
• Elite widens the marketing across more channels and halves the price of any Trades.Agency website design package, which makes it the usual choice when a new site is part of the plan.
• Enterprise gives you a dedicated marketing team and priority support, and the website design and build is included at no charge, whichever package you need.

All plans are month-to-month with no long-term contract. You can cancel with 30 days' notice, and annual commitments carry the discount shown.

Which plan fits a website or brand project

The right plan depends mostly on whether you need a new site and how much marketing you want around it.

• You need a new site and a modest amount of ongoing work. Compare Elite, with its 50% website discount, against Growth plus a standalone build. For many companies the Elite discount closes most of the gap.
• You need a full rebuild, a rebrand and steady marketing. Enterprise includes a free website design and build of any package, which suits larger rebuilds with migration work.
• Your site is fine and you want it maintained and improved. Growth covers ongoing marketing; website care tasks fit inside it.
• You only want a logo or a site, with no ongoing plan. Ask for a standalone quote.

What drives the cost of a website or brand project

Standalone projects are priced on scope. These are the factors that move the number most:

1. Number of pages. A six-page site for one trade is a different job from 25 pages covering several services and areas.
2. Writing. We write the copy, and the interviews and drafting are a real share of the work.
3. Migration. A rebuild with an old site to protect needs an inventory and redirect map that a new site doesn't.
4. Brand depth. A refresh of an existing logo costs far less than a full rename with roll-out files.
5. Photography. Your own phone photos keep costs down; organised shoots add to them.
6. Speed of approvals. Fast reviews keep projects on schedule, and long delays add coordination time.

A worked example: plan versus one-off

Take a company that needs a new website and wants ongoing marketing for a year. On Elite billed annually, the plan costs $2,999 a month, or $35,988 over 12 months before HST, and Trades.Agency website design packages are half price. Add 13% HST and the annual plan comes to $40,666.44.

On Growth billed annually, the plan is $1,499 a month, or $17,988 a year before HST, and the website is paid for separately at the full package price. Which is cheaper depends on the website package you choose and on how much marketing you want beyond the site. We lay both options side by side in writing after the consultation.

To judge either option, use your own job value. If your average job is worth $800 and you keep 30% as gross profit, every extra job earns you about $240. At $2,999 a month, you would need roughly 13 extra jobs a month to cover the plan from profit alone. If that seems unrealistic for your business today, a smaller plan or a one-off project is the honest answer.

Before you commit

• Read the full pricing on Trades.Agency, our parent brand, which is updated first.
• Ask for the scope in writing, including the page list and what happens at handover.
• Confirm that the domain, hosting and files will be in your name.
• Check the FAQ for common questions about contracts and ownership.

Questions about cost are the most common reason people get in touch. Call, text or email, tell us roughly what you need, and we'll come back with a straight answer.